(Project items 3 years into the future, where possible.)

Use the following outline as a minimum reporting basis:

• Health Services - types of services to be offered
  • projected volume
  • expected market penetration
  • description of policies
  • size of premium per policy
  
  
• Marketing Strategy
  • method of solicitation (agency, brokers, direct mail, etc.)
  • expenses of procuring business
  • agent/broker compensation (first year, other years)
  • definition of market (who and where in Illinois)
  
  
• Breakdown of Operating Expenses
  • ratios of expenses to premiums
  • solicitation, general expenses, other large sub-items
  
  
• Business Expectations
  • profit margins, writing ratios and loss ratios
  • comment on difference between experience in other states and expectations in Illinois
  
  
• Corporate Plans
  • what, if anything, is unique or exceptional concerning the manner in which the company plans to service enrollees
  • what exceptional contribution can the company make to the Illinois marketplace
  • how will the company's premium rates compare to known premium rates in Illinois
  
  

Rev. 2/98